Moran Zer-Katzenstein

Moran Zer-Katzenstein

Moran is the visionary founder of Bonot Alternativa, a leading activist NGO in Israel dedicated to advancing women’s rights and gender equality. Under her leadership, Bonot has grown rapidly, uniting over 120,000 women from diverse sectors across Israel. The organization champions the integration of women into all levels of public decision-making, combating the threat of democracy backsliding and its implications for women in Israeli society.

In just three years, Moran transformed Bonot into a powerful national movement with activists in more than 80 towns and cities. The organization has played a pivotal role in recent pro-democracy demonstrations, highlighting crucial issues such women rights and the role of the high court, religious legislation and protection of Women rights and more. After the October 7th attack , Moran and Bonot Alternativa were leading activists in highlighting issues of gender-based sexual violence perpetrated by Hamas terrorists as well as issues of the need to include and protect women in military roles. 

Before founding Bonot, Moran held executive roles in global corporations including Google, Coca-Cola, L’Oréal, and Playtika. Her tenure in Israel’s Shin Bet intelligence agency and service as a Lieutenant in the IDF further honed her leadership skills.

Moran holds an MBA degree from The College of Management Academic Studies in Rishon LeTsiyon, complementing her extensive professional background with academic rigor.